Ladies, Switzerland Says Ditch the World Cup and Embrace the Summer of Sexy Swiss Men

Last time it was bust as well as puppies high up in a Alps. This time, it's chiseled Swiss group in valleys as well as ports. Some have their shirts off, some have been milking cows, as well as we're pretty sure which a single is beating his finger. It's not a most subtle transport ad which we've ever seen, though we strongly think which subtly wasn't what a Swiss Tourism Board was starting for.

The ad is part of a Swiss campaign to capture women to a land of chocolates while their own countries' group have been mislaid in a World Cup-induced haze, mixed next to tools adrenaline as well as alcohol (probably more a latter than a former). They aired a spot during a World Cup four years ago, as well as it's been making a rounds again.

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